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MR. MARKET TODAYDAILY RECKONING OF PRICE VS VALUEOWNER EARNINGS DCF · METHOD CODIFIED FROM 1986 BERKSHIRE LETTERBANKS VALUED BY GORDON RESIDUAL, NOT DCFEVERY ADJUSTMENT LOGGED ON THE PAGE“BE FEARFUL WHEN OTHERS ARE GREEDY” — W. BUFFETTONE FREE QUOTE PER DAY · TODAY: COCA-COLAMR. MARKET TODAYESTABLISHED 2026 · OLYMPIA, WA
MR. MARKET TODAYDAILY RECKONING OF PRICE VS VALUEOWNER EARNINGS DCF · METHOD CODIFIED FROM 1986 BERKSHIRE LETTERBANKS VALUED BY GORDON RESIDUAL, NOT DCFEVERY ADJUSTMENT LOGGED ON THE PAGE“BE FEARFUL WHEN OTHERS ARE GREEDY” — W. BUFFETTONE FREE QUOTE PER DAY · TODAY: COCA-COLAMR. MARKET TODAYESTABLISHED 2026 · OLYMPIA, WA
Vol. I, No. 1
A daily reckoning of price vs value

Mr. Market

The Daily Tape · Established 2026 · Edited from Olympia, Washington
The Cohorts · Quarterly vintage
Inception 2025-07-01 · 1.2 years held

Q3 2025 · Top 20.

On 2025-07-01, these 20 businesses were the 20most-undervalued names in our coverage universe by Mr. Market's protocol. We've held them, equal-weighted, since.

Q3 2025 · Top 20 · since inception
+19.3%
CAGR 15.8% annualised
S&P 500 · since inception
+25.1%
CAGR 20.5% annualised
Spread
-5.8%
This cohort has trailed the index.
Other cohorts at the same inception

The constituents.

Ranked, on the inception date, by Δ% to intrinsic value. Each holding is equal-weighted at 5.0% of the portfolio.

Biggest contributors

Where the cohort earned its keep.

  • CAT · $386.02$818.57+112.1%
  • GOOGL · $175.23$338.50+93.2%
  • JNJ · $151.37$265.58+75.4%
Biggest detractors

Where the protocol got it wrong.

  • NKE · $70.70$36.80-47.9%
  • ADBE · $392.10$252.23-35.7%
  • MCD · $288.39$252.53-12.4%
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