Subscribe to The Daily Tape·Mr. Market's mood + the day's full reckonings in your inbox at 9:00 AM ET·$99/yr — first 30 days free →
MR. MARKET TODAYDAILY RECKONING OF PRICE VS VALUEOWNER EARNINGS DCF · METHOD CODIFIED FROM 1986 BERKSHIRE LETTERBANKS VALUED BY GORDON RESIDUAL, NOT DCFEVERY ADJUSTMENT LOGGED ON THE PAGE“BE FEARFUL WHEN OTHERS ARE GREEDY” — W. BUFFETTONE FREE QUOTE PER DAY · TODAY: COCA-COLAMR. MARKET TODAYESTABLISHED 2026 · OLYMPIA, WA
MR. MARKET TODAYDAILY RECKONING OF PRICE VS VALUEOWNER EARNINGS DCF · METHOD CODIFIED FROM 1986 BERKSHIRE LETTERBANKS VALUED BY GORDON RESIDUAL, NOT DCFEVERY ADJUSTMENT LOGGED ON THE PAGE“BE FEARFUL WHEN OTHERS ARE GREEDY” — W. BUFFETTONE FREE QUOTE PER DAY · TODAY: COCA-COLAMR. MARKET TODAYESTABLISHED 2026 · OLYMPIA, WA
Vol. I, No. 1
A daily reckoning of price vs value

Mr. Market

The Daily Tape · Established 2026 · Edited from Olympia, Washington
Dispatches

Editorial commentary from the floor.

The narrator on Mr. Market's moods, day by day. One business at a time.

BUREAU · 2026-05-09

Introducing The Cohorts.

Every portfolio Mr. Market would have picked, on the day it was picked — and what it's done since. The archive grows each quarter — see the live count and roster on the Cohorts page.

Read free →
TAPE · 2026-05-09
Subscribers only

On the depressed mood today.

On a day when Mr. Market was offering a meaningful chunk of the universe below intrinsic value. The editors on what that does, and does not, mean. Dated snapshot — see the dispatch and the live Tape for current numbers.

Subscribe to read →
MA · 2026-05-09
Subscribers only

On Mastercard, today.

Mastercard is the smaller of the two great payment-network toll booths. The protocol treats it almost identically to Visa, with one revealing difference.

Subscribe to read →
BUREAU · 2026-05-09
Subscribers only

Introducing The Five.

A simple test of the protocol — buy the five most-undervalued names every year, hold them, repeat. We've run the numbers back five years. The results are on the page.

Subscribe to read →
JPM · 2026-05-09
Subscribers only

On JPMorgan, today.

Banks do not fit the standard Owner Earnings DCF. So we built them their own model — and JPMorgan, on the new one, comes out priced richly.

Subscribe to read →
NVDA · 2026-05-09
Subscribers only

On Nvidia, today.

Nvidia is the single business that every other technology business presently depends on. Mr. Market knows. The protocol is, accordingly, sceptical.

Subscribe to read →
BUREAU · 2026-05-09
Subscribers only

Why we paywall the math.

The protocol is free. The publication is not. A short note from the editors on the difference, and what your subscription actually pays for.

Subscribe to read →
V · 2026-05-09
Subscribers only

On Visa, today.

Visa is the toll booth between every credit-card swipe and the merchant on the other end. Mr. Market is asking $326. We think the business is worth materially more.

Subscribe to read →
MSFT · 2026-05-09
Subscribers only

On Microsoft, today.

Microsoft is the rare technology business that compounded for forty years without being disrupted. Mr. Market wants $422 for it. Our protocol comes back higher.

Subscribe to read →
COST · 2026-05-09
Subscribers only

On Costco, today.

Costco is the rare business whose intrinsic value is calculable from a single membership renewal rate. Mr. Market knows this — and asks accordingly.

Subscribe to read →
TAPE · 2026-05-09
Subscribers only

The shape of a mood.

On any given Tuesday, Mr. Market is asking the wrong price for nine stocks out of ten. The art is recognising which way the mood is bent today.

Subscribe to read →
AAPL · 2026-05-09
Subscribers only

On Apple, today.

Mr. Market is asking $293 for Apple. Our protocol comes back at $493 — and that is precisely why we layer a sector risk premium on top of the long Treasury.

Subscribe to read →
KO · 2026-05-09
Subscribers only

On Coca-Cola, today.

Mr. Market is asking $78 for a business that is worth, by our reckoning, closer to $89. He is not yet manic, but he is no longer depressed.

Subscribe to read →
The newest Dispatch is always free to read. The archive opens with a subscription.
Subscribe — $99/yr →