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MR. MARKET TODAYDAILY RECKONING OF PRICE VS VALUEOWNER EARNINGS DCF · METHOD CODIFIED FROM 1986 BERKSHIRE LETTERBANKS VALUED BY GORDON RESIDUAL, NOT DCFEVERY ADJUSTMENT LOGGED ON THE PAGE“BE FEARFUL WHEN OTHERS ARE GREEDY” — W. BUFFETTONE FREE QUOTE PER DAY · TODAY: COCA-COLAMR. MARKET TODAYESTABLISHED 2026 · OLYMPIA, WA
MR. MARKET TODAYDAILY RECKONING OF PRICE VS VALUEOWNER EARNINGS DCF · METHOD CODIFIED FROM 1986 BERKSHIRE LETTERBANKS VALUED BY GORDON RESIDUAL, NOT DCFEVERY ADJUSTMENT LOGGED ON THE PAGE“BE FEARFUL WHEN OTHERS ARE GREEDY” — W. BUFFETTONE FREE QUOTE PER DAY · TODAY: COCA-COLAMR. MARKET TODAYESTABLISHED 2026 · OLYMPIA, WA
Vol. I, No. 1
A daily reckoning of price vs value

Mr. Market

The Daily Tape · Established 2026 · Edited from Olympia, Washington
Today's Quote · Financial Services · Banks - Diversified
As of 2026-09-11
JPM

JPMorgan Chase & Co.

ASKING TOO MUCH

Mr. Market is asking $356.95 for the business today.

The business is worth approximately $181.00.

That is a Δ of -49.3% from price to fair value. Mr. Market wants more for JPM than the business is worth. We would pass.

Mr. Market is asking
$356.95
Intrinsic value
$181.00
Buy below (25% MoS)
$135.75
Δ% to fair value
-49.3%
Owner Earnings (3yr median)
-$42.01B
G1 (near-term)
11.1%
G2 (terminal)
2.3%
Discount rate r
4.95%
Banking-specific model in use

Banks don't fit the standard Owner Earnings DCF — operating cash flow at a deposit-and-loan business is dominated by deposit and securities-portfolio activity rather than owner-distributable cash. The intrinsic-value figure above comes instead from the Gordon residual model: tangible book value per share, scaled by the spread between return on equity and the cost of equity.

TBV $106.66/share × 1.70× book multiple · ROE 14.0% · COE 10.0% · g 4.2%.

Show the full Gordon input bridge ↓
Tangible book derivation
Return on equity — per fiscal year (chronological)
Gordon residual formula
From the editor
  • Operating cash flow is -147,782,000,000 — must be positive.
  • Validation flagged: Operating cash flow is -147,782,000,000 — must be positive.
  • Only 3 forward year-over-year EPS growth link(s) available from analyst consensus (spec calls for 5). G1 is the average of what we have.
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Mr. Market is asking $356.95. We say it's worth $181.00. The full eight-step audit follows for subscribers.

Every bank reckoning includes the Gordon residual derivation — tangible book value, per-year return on equity, the cost-of-equity input, the sustainable-growth rate, and the resulting book multiple — plus the discount rate (which feeds the cost of equity), the analyst-consensus growth context, and the full audit trail back to JPMorgan Chase & Co.'s SEC filings. The standard DCF projection/terminal sections are intentionally suppressed for banks; we explain why on the page.

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The Reckoning

Eight steps. Every input is visible. Every formula is on the page. The same protocol is applied to every stock — consistency is most of the discipline.

0
The Gate

Data validation

Failed

Garbage in, garbage out. Before any math runs, we confirm we have what the protocol requires.

I
The Cash

Owner Earnings = OCF − D&A

-$42.01B

From Buffett's 1986 Berkshire annual letter. Owner Earnings is the cash a business produces after spending what is necessary to maintain its current productive capacity. We use depreciation & amortization as the proxy for that maintenance reinvestment — “vaguely right rather than precisely wrong.”

Sector exception applied

Bank — D&A is not a meaningful proxy for maintenance reinvestment in a deposit-and-loan business. For this business, Owner Earnings = Operating Cash Flow only.

The smoothing window — three trailing annual OEs, median-trimmed

Spec (Stage 1) smooths Owner Earnings via the median of the last three annual filings. The median trims outliers symmetrically — a single bad year or a single working-capital swing no longer dominates. If the median itself comes out non-positive, that flows through to the IV honestly (no rescue to a best-positive year).

II
The Trajectory

Growth — analyst consensus, capped, then faded to GDP

G1 11.1% → G2 2.3%

G1 is the simple average of the year-over-year EPS growth rates we can compute from the available forward analyst consensus — up to five years out from the latest actual, fewer when fewer estimates are on file — capped at 20% and floored at 0%. G2 is forecasted U.S. real GDP growth — no business compounds faster than the overall economy forever. Between them, growth fades linearly.

III–VI
The Gordon Override

DCF projection, terminal, and IV — not applicable for banks

suppressed

The standard Owner Earnings DCF (steps III, V, and VI in the protocol) is structurally wrong for a deposit-and-loan business and we suppress it entirely on bank Quote pages. The intrinsic value at the top of this page comes from the Gordon residual model— tangible book value × (ROE − g) / (COE − g) — which is documented in full in the “Banking-specific model in use” section above. Step IV (the discount rate) is still shown below because it feeds the cost-of-equity input to Gordon.

IV
The Hurdle

Discount rate — 10-year Treasury

4.95%

The discount rate is the required rate of return — the minimum we demand to justify owning this business instead of a risk-free Treasury bond. Buffett anchors here for a reason: if a stock can't generate returns above the risk-free rate after accounting for its uncertainty, it is not an attractive investment.

10Y Treasury 4.95%

VII
The Safety

Margin of safety

$135.75

Intrinsic value is an estimate, not a fact. The margin of safety is the buffer that protects against being wrong. Default 25%; raise it for lower-quality businesses or higher-uncertainty situations.

VIII
The Verdict

JPM — JPMorgan Chase & Co.

PASS
Mr. Market Diagnostics
Buffett-style screens (not in canonical protocol)

Two supplementary checks we keep around but do not use to drive the BUY signal: an 8-dimension business-durability screen, and Buffett's 2010 Two-Column cross-check. Click to expand.

[ Expand ]
Quality screen — Buffett-style 8-dimension durability check

Score: 25 / 100

Two-Column cross-check — Buffett 2010 letter

Implied IV: $1,074.24

The Sources

Every number above traces back to a specific external source. Company fundamentals (cash flow, income statement, balance sheet) come from the company's own SEC filings, fetched through Financial Modeling Prep's normalized GAAP schema. The 10-year and 30-year U.S. Treasury yields come from FMP's daily Treasury constant-maturity series. Analyst-consensus EPS estimates come from FMP. The terminal growth rate G2 is computed from the Federal Reserve's FRED real-GDP series (GDPC1), trailing-4-quarter YoY-YoY, with a Supabase-backed last-known-good fallback if FRED is temporarily unreachable. The raw inputs follow.

Cash flow (most recent)

Forward analyst EPS estimates

— Reckoning closed at 2026-09-11.