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MR. MARKET TODAYDAILY RECKONING OF PRICE VS VALUEOWNER EARNINGS DCF · METHOD CODIFIED FROM 1986 BERKSHIRE LETTERBANKS VALUED BY GORDON RESIDUAL, NOT DCFEVERY ADJUSTMENT LOGGED ON THE PAGE“BE FEARFUL WHEN OTHERS ARE GREEDY” — W. BUFFETTONE FREE QUOTE PER DAY · TODAY: COCA-COLAMR. MARKET TODAYESTABLISHED 2026 · OLYMPIA, WA
MR. MARKET TODAYDAILY RECKONING OF PRICE VS VALUEOWNER EARNINGS DCF · METHOD CODIFIED FROM 1986 BERKSHIRE LETTERBANKS VALUED BY GORDON RESIDUAL, NOT DCFEVERY ADJUSTMENT LOGGED ON THE PAGE“BE FEARFUL WHEN OTHERS ARE GREEDY” — W. BUFFETTONE FREE QUOTE PER DAY · TODAY: COCA-COLAMR. MARKET TODAYESTABLISHED 2026 · OLYMPIA, WA
Vol. I, No. 1
A daily reckoning of price vs value

Mr. Market

The Daily Tape · Established 2026 · Edited from Olympia, Washington
Today's Quote · Healthcare · Drug Manufacturers - General
As of 2026-09-11
ABBV

AbbVie Inc.

OFFERED BELOW VALUE

Mr. Market is asking $257.15 for the business today.

The business is worth approximately $390.90.

That is a Δ of +52.0% from price to fair value. Mr. Market is offering ABBV below our 25% margin of safety. Worth a closer look.

Mr. Market is asking
$257.15
Intrinsic value
$390.90
Buy below (25% MoS)
$293.17
Δ% to fair value
+52.0%
Owner Earnings (3yr median)
$10.89B
G1 (near-term)
20.0%
G2 (terminal)
2.3%
Discount rate r
5.95%
From the editor
  • G1 mean (106.9%) and median (10.5%) diverge — outlier estimates may be skewing the consensus.
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Mr. Market is asking $257.15. We say it's worth $390.90. The full eight-step audit follows for subscribers.

Every reckoning includes the Owner Earnings build (cash flow minus maintenance reinvestment), the analyst-consensus growth schedule, the discount rate with sector adjustment, the per-year DCF projection, the terminal value calculation, the two-column cross-check, and the full audit trail back to AbbVie Inc.'s SEC filings.

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The Reckoning

Eight steps. Every input is visible. Every formula is on the page. The same protocol is applied to every stock — consistency is most of the discipline.

0
The Gate

Data validation

Passed

Garbage in, garbage out. Before any math runs, we confirm we have what the protocol requires.

I
The Cash

Owner Earnings = OCF − D&A

$10.89B

From Buffett's 1986 Berkshire annual letter. Owner Earnings is the cash a business produces after spending what is necessary to maintain its current productive capacity. We use depreciation & amortization as the proxy for that maintenance reinvestment — “vaguely right rather than precisely wrong.”

The smoothing window — three trailing annual OEs, median-trimmed

Spec (Stage 1) smooths Owner Earnings via the median of the last three annual filings. The median trims outliers symmetrically — a single bad year or a single working-capital swing no longer dominates. If the median itself comes out non-positive, that flows through to the IV honestly (no rescue to a best-positive year).

II
The Trajectory

Growth — analyst consensus, capped, then faded to GDP

G1 20.0% → G2 2.3%

G1 is the simple average of the year-over-year EPS growth rates we can compute from the available forward analyst consensus — up to five years out from the latest actual, fewer when fewer estimates are on file — capped at 20% and floored at 0%. G2 is forecasted U.S. real GDP growth — no business compounds faster than the overall economy forever. Between them, growth fades linearly.

⚠ G1 mean and median diverge by > 10pp — outlier estimates may be skewing the consensus.

III
The Projection

Projected Owner Earnings, years 1–11

Y10 $33.55B

Apply the linear-fade growth schedule to Owner Earnings. Year 11 exists only as the input to the terminal value formula in step V — it is not summed.

IV
The Hurdle

Discount rate — 10-year Treasury

5.95%

The discount rate is the required rate of return — the minimum we demand to justify owning this business instead of a risk-free Treasury bond. Buffett anchors here for a reason: if a stock can't generate returns above the risk-free rate after accounting for its uncertainty, it is not an attractive investment.

10Y Treasury 4.95% + Pharma / biotech — +1pp risk premium for patent-cliff and pipeline uncertainty.

V
The Terminal

Terminal value — perpetuity beyond year 10

$524.01B

No business stops generating cash after a decade. The terminal value captures the value of all cash flows from year 11 forward, modeled as a perpetuity growing at G2. This is typically the largest single component of intrinsic value.

VI
The Sum

Intrinsic value per share

$390.90

Sum the present value of all projected Owner Earnings (years 1–10) plus the present value of the terminal value. Divide by fully diluted shares outstanding.

VII
The Safety

Margin of safety

$293.17

Intrinsic value is an estimate, not a fact. The margin of safety is the buffer that protects against being wrong. Default 25%; raise it for lower-quality businesses or higher-uncertainty situations.

VIII
The Verdict

ABBV — AbbVie Inc.

BUY
Mr. Market Diagnostics
Buffett-style screens (not in canonical protocol)

Two supplementary checks we keep around but do not use to drive the BUY signal: an 8-dimension business-durability screen, and Buffett's 2010 Two-Column cross-check. Click to expand.

[ Expand ]
Quality screen — Buffett-style 8-dimension durability check

Score: 50 / 100

Two-Column cross-check — Buffett 2010 letter

Implied IV: $88.78

The Sources

Every number above traces back to a specific external source. Company fundamentals (cash flow, income statement, balance sheet) come from the company's own SEC filings, fetched through Financial Modeling Prep's normalized GAAP schema. The 10-year and 30-year U.S. Treasury yields come from FMP's daily Treasury constant-maturity series. Analyst-consensus EPS estimates come from FMP. The terminal growth rate G2 is computed from the Federal Reserve's FRED real-GDP series (GDPC1), trailing-4-quarter YoY-YoY, with a Supabase-backed last-known-good fallback if FRED is temporarily unreachable. The raw inputs follow.

Cash flow (most recent)

Forward analyst EPS estimates

— Reckoning closed at 2026-09-11.